Kraft Philadelphia
An ever more popular request: Pretzel were asked by Digit to create a set of layered assets to place into their website. Shooting green-screen, we filmed Gabby, the Extra Light Angel, and her celebrity mates who are: "on hand to guide you ladies through the Extra Light Philadelphia Fit Club regime so you can get ready for Summer."
Nokia
Working with Momentum Worldwide (McCann Erickson) on their Nokia / Pangea Day account, Pretzel has recently created films for this event that are for viewing online, in bespoke cinema booths, for broadcast on satellite tv, and for DVD. We have delivered CG motion graphics, animations, live action films, and even promotional stills photography. Pretzel has filmed in NY and the UK and even had 18 filmmakers, creatives and animators all making short form clips over one particularly hectic weekend.
Topshop Podcasts
Pretzel completed its fifth London Fashion Week with Topshop in February 2008. Multi-camera shooting by day and editing overnight means that a daily podcast is up the next morning on Topshop's own LFW microsite. Here viewers can download the latest fashion week news every morning. The team has since worked with Topshop's Helmut Newton's project, the Rubbish magazine project, and a shopping bag re-cycling film.
Pretzel in Prison
Pretzel went behind bars at Polmont Young Offenders Institute to interview eighteen year old Richard Fleming for Network Rail's Level Crossing Safety campaign. The result was a frank and unreserved documentary examining the life changing effect that carelessness on the railways can have on young lives.
RNID Awareness Film
Pretzel went pintsize to see the world through the eyes of a child for an RNID film raising awareness around the importance of children's hearing tests.
RNID
Pretzel-d were approached by SOUK to make a Viral for the RNID, as part of their drive to raise awareness for children's hearing tests. Director James Lawes introduced the idea of shooting the film from the child's point of view. This brought out the innocence and imagination of the film's hero, a six year old child. Shot on the Sony EX1, with a 35mm adapter and primes, Pretzel-d were able to deliver a film-look on a very small budget.