Random Work

Topshop

Ride Ride Ride

In aid of their eco-friendly fashion initiative and as a visual reminder to all that fashion doesn't have to mean spangly and new, Topshop asked Pretzel to create a Summer-centred film promoting the reusability of clothes. Bicycles were the theme of this sunny and up-beat creation that sees girls weaving their way through country lanes and winding streets in a variety of fashionable cast-offs.

Director:	Joe Marcantonio
Format:	XDCAM EX
Delivery:	DVD, Quicktime, Windows Media
Post:	Pretzel Post
Date:	05/07/2008

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