Macmillan Cancer Support
Brand Film
Macmillan Cancer Support has recently gone through a complete re-branding process. Pretzel was therefore asked to create a multi-functional set of films that could be viewed together - as an overview of Macmillans work - or separately. The final film consists of 4 interlocking chapters. Chapter 1 gives a strategic overview and tells the story of two families who have been directly affected by Cancer and how Macmillan has helped them. Chapter 2 illustrates the connection the organisation has with NHS professionals who are funded as postholders by Macmillan. Chapter 3 illustrates the work a wide range of fundraisers and volunteers achieve for Macmillan on a daily basis, and Chapter 4 looks at strategic directions and ways forward that the central administration is planning, with help from its public support and postholders throughout the NHS.
| Director: | Matt Fretwell |
| Format: | VariCam |
| Delivery: | DVD / WMV |
| Post: | Pretzel Post |
| Date: | 05/08/2007 |
