Pretzel recently produced a fully functioning information DVD for the DIUS campaign "Aim Higher" in conjunction with the COI. This DVD is aimed at teenagers and their parents and takes you through the issues surrounding Higher Education. The clip shown here is from one of 12 films which draw the audience through more than 30 menu pages, each packed with answers to common questions. Heavily promoted by a TV advertising campaign, viewers can apply to receive this DVD or see the full creative contents online at at the government microsite www.unimoney.direct.gov.uk.
| Director: | Steve Hore |
| Format: | HDV / MOVIEtube |
| Delivery: | DVD, Digibeta and online encodes |
| Post: | Pretzel Post / Dirty UK |
| Date: | 09/11/2007 |