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Work: Broadcast
Champix
Give up for Good - UK
Ogilvy approached us to produce no less than 24 TV commercials and 16 online spots to promote Pfizer's new medication to help smokers to quit the habit.
This is no mean feat, but add to the broth a 6 week turnaround and filming in 7 countries in Europe, you get a tricky concoction.
Needless to say we did it with our eyes closed.
| Director: | James Lawes |
| Format: | VariCam |
| Date: | 22/02/2010 |
