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Work: Brand
Ernst & Young
The Right Partner (excerpt)
Ernst & Young needed a video to promote their sales campaign to CFOs in the largest city banks. This campaign was to promote E & Y as the perfect partner to outsource their tax compliance work to. On the morning it arrived on 28 desks, 26 meetings were secured. In less than 3 months, the company had attracted over 8,500,000 pounds worth of new business. The job of the film was simply to intrigue 28 CFOs enough to agree to a meeting to hear the E & Y proposal in detail. It worked better than the client had ever hoped for.
| Director: | The Shammasian Brothers |
| Format: | Digi Beta |
| Delivery: | Clam Shell DVD |
| Post: | Pretzel Post |
| Date: | 18/12/2006 |
