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Work: Advertising
DEFRA
Act On CO2
Broadcast between programmes, this high profile government filler has already achieved the government's highest equivalent ad spend for its first 6 months of use. Created as part of DEFRAs Act On CO2 campaign in conjunction with the C.O.I., this film highlights how individual use of electricity impacts on our carbon footprint. In addition to its airtime, copies have been sent to 10,000 schools throughout the UK with the aim of educating children about the ways in which they can minimise the effect they have on the environment.
| Director: | Jack Price |
| Format: | HDCAM SR |
| Delivery: | Digi Beta |
| Post: | Framestore CFC |
| Date: | 01/05/2007 |
